• Maintain PnL sheets and provide analysis around ROI, campaign performance, conversion patterns to help optimize all campaigns.

• Driving client partnership with strategic influence and intent, whilst being the focal point for day to day client interaction, digital campaign planning and service delivery.

• Lead the Account Management and Influencer Marketing team to plan, create and implement performance campaigns.

• Support performance marketing activity across additional channels and work closely with any multiple stakeholders to implement, optimize and report on performance.

• Interpret the client’s business needs into clear action plans.

• Oversee and deliver high quality performance campaigns end- to-end, in line with agreed brand plans and objectives.

• Performance Analysis; analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

• Research and analyze performance drivers to improve future campaign profitability/growth and contribute towards yearly marketing budgets, KPIs and sales forecasts. Interpret digital trends, unlocking new and relevant growth opportunities across the business.

• Lead clients' campaign advertising strategies and provide superior customer service to ensure utmost client satisfaction.

• Ensure the strategic excellence of team outputs in response to client briefs. Retain clients and build strong, trusting relationships.

Lead The Teams (AM & INF):

• Maximize team output and efficiencies through coordinating team workflow, with responsibility for all team work in progress.

• Mentor team members and develop their skill set in accordance with their individual goals and objectives and career path.

• Play a key role in the recruitment of new team members as and when required.

• Lead the team in meeting targets.

• Produce qualitative and quantitative analysis of performance metrics.