Itcan-Blog

5 steps to selecting a Digital Marketing Agency in Saudi Arabia

Alaa Saeed
August 13, 2020

INTRODUCTION

What factors should you consider while selecting a digital marketing agency in Saudi Arabia?

As the digital world rules, brands need digital marketing agencies more than ever. Brands should connect with customers, define their goals, and keep up with the current trends.

Luckily, most digital agencies in Saudi Arabia have opened up more opportunities for Digital Marketing. Agencies with experience in Web Designing, Social Media Management, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), etc. These solutions lead to brand awareness thereby generating revenues for a brand and enhancing the brand image.

A brand needs to understand its needs and be clear about its goals to choose the right digital agency. Here are the main steps that will let a brand select the best digital agency in Saudi Arabia:

1-Determine your business objectives and marketing budget

Brands should be aware of their brand goals, problems, and expectations of the agency. That is how a brand will be able to evaluate the agency’s performance. Depending on whether the brand’s goal is to increase brand awareness, reaching a new segment of customers, or increasing product sales.

Also, it is also essential to determine a brand’s marketing budget, the expected ROI to find an appropriate digital marketing agency. Plus, It is important to have a marketing specialist experienced with the right digital marketing skills to produce the best results.

2- Focus on the Agency experience and its clients

An important step is also to understand the agency’s previous work experience and clientele. This will give the brand an idea if the agency will fit well with it. For instance, a fashion brand might check the agency’s previous work in fashion. Also, a brand will be able to view the results of the marketing activities and agency strategies.

3- Experienced digital marketing personnel

One of the most important aspects of the agency is having a team of digital experts in different fields. For instance, agencies usually hire Graphic Designers, Software Developers, SEM Specialists, Marketing Consultants.

It is essential that a digital marketing agency has specialists in each field to ensure the quality of the services and the required experience. New job openings can be checked on the agency website.

4-Adopting the latest digital strategies that fit brands

Digital Marketing as a service is technology-driven and is changing rapidly on a daily basis. Digital Marketing companies should keep up with the latest trends, technologies, and changes in consumer behavior. Agency collateral such as websites, company profile, existing marketing campaigns and apps are suitable examples to analyze its strategy. However, the agency will work on a strategy based on your brand objectives, analysis, and target audience. Also, it’s important to monitor results regularly to test the strategies and update them.

5-Agency’s digital marketing solutions mix

Full-service digital companies offer multiple services and solutions. A brand’s decision should be based on its goals, objectives, and budget. Here are some solutions that agencies offer:

  • SOCIAL MEDIA MARKETING (SMM)
  • SEARCH ENGINE MARKETING (SEM)
  • SEARCH ENGINE OPTIMIZATION (SEO)
  • APP STORE OPTIMIZATION (ASO)

ITCAN offers all these digital solutions to enhance the growth of your brand and boost your presence in the digital ecosystem. Our technology and marketing specialists will advise the right digital strategy for your brand depending on your goals and budget. 

To understand the right solution needed to transform your brand’s digital presence, connect with us now!