Itcan-Blog

Digital Marketing Strategies in Saudi Arabia

READING TIME : 10 MIN
September 3, 2020
Alaa Saeed

Introduction

Digital Marketing is booming in Saudi Arabia in the last few years, read our article to find the best digital marketing strategies for your brand!

The focus through digital marketing is to grow brands, increase their sales, their brand awareness, and enhance their brand image. 

There are a variety of Digital Marketing services in Saudi Arabia with variable prices according to the brand’s objectives. Discover the best Digital Marketing services in Saudi Arabia. Below are 4 popular strategies that generate the best ROI for businesses looking to capitalize on Digital Marketing

  • Social Media Marketing

With the increasing number of social media users in Saudi Arabia, Social Media Marketing has become profitable for businesses. It has now become extremely important for every business to connect with customers online to achieve its goals.

Brands need to work on creating creative content marketing, paid ads, and marketing campaigns. With the goal of increasing brand awareness, customers, and sales.

  • Influencer Marketing

Influencer Marketing has become quite popular because of its impact on brand image as well as revenue performance. It is based on influencers in different fields to reach customers and enhance brand presence. 

Brands need to incorporate a network of influencers for their brand promotion, where they select the right influencers. Saudi Arabia has strong influencers within this network with many like Fashion Bloggers, Food Bloggers, Travel Influencers, Sports Influencers etc.

  • Affiliate Marketing

Affiliate Marketing has become one of the best ways for Online Digital Marketing in Saudi Arabia with zero setup cost and zero upfront marketing budgets. Affiliates are bloggers, influencers, ad networks, media buyers, cash back websites, or coupon websites that get paid to achieve orders, sales, installs, leads, etc for brands through their own marketing efforts and campaigns.

  • Search Engine Marketing SEM

SEM is one of the most important Digital Marketing solution in Saudi Arabia, especially for e-commerces, customers always search for products or services on search engines,  the most popular search engine being Google.

This is where Digital Marketing agencies’ role comes into play. They set up google ads where they target a specific audience to show them the brand’s website. SEM is based on a pay per click model where brands or businesses pay when the ad is clicked.

Digital Marketing Prices in Saudi Arabia

As we featured effective Digital Marketing services, you can select the suitable services for your budget.

First, you should determine your business objectives, budget, and expected results. Then, you’re able to choose the best Digital Marketing ways.

Services’ prices vary and each brand will find a suitable price to reach its target audience and generate profit.

You can decide between:

– Pay Per Click
– Pay Per Order
-Influencer Campaign fees

Now you can choose the Digital Marketing Services that match your business. Check Itcan’s previous work for top brands in the Middle East and contact us!

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