Digital Marketing

Black Friday and Influencers: The E-Commerce Guide GCC



Thursday, November 19, 2020

Black Friday is the last Friday in November and the day when Christmas shopping officially begins. E-Commerces launch huge sales on their products during Black Friday to satisfy the high shopping demand, as shoppers create their wish lists waiting for Black Friday 2020 to come.

Influencer Marketing

There are many marketing strategies for Black Friday marketing and influencer marketing is one of the best in the GCC region. According to Hubspot 71% of consumers said they’re more likely to buy a product based on social media references. Influencers marketing has become the new form of word of mouth. 


Here we highlight best practices for Black Friday – The influencer marketing strategy for 2020:

Social Media Influencers create attractive content

User-generated content provides higher engagement than brand-generated content. Therefore, when social media influencers post content customers are more likely to trust it. Influencers do the creative testing for your brand online. Where you can use your top-performing influencer creative to generate higher conversion rates.


Why choose Micro Influencers for Black Friday?

Micro influencers have followers between 3000 and 100,000. Instead of partnering with a celebrity, it is more strategic and cost effective to partner with dozens of micro influencers. They have a very loyal customer base that can help brands reach a wider audience and generate sales. 

Micro influencers will also nurture long term brand loyalty and exposure while promoting Black Friday offers. You can send influencers your products to promote or you can give them early access to the brand’s discount codes. 

Choose different influencers for different audiences

You have to be sure about the audience you want to target and reach along with their demographics specific to the country you are promoting in. Influencers can be segregated based on their age, gender, location, and category they promote

The more the influencers speak the voice of the target audience the more they will influence them. However, all influencers in the campaign should have a united message that fits that brand’s image. 

S-Commerce : Best channels for Influencer Marketing

Social media platforms are becoming more convenient for shoppable posts and Social Commerce (S-Commerce) options. Customers can view products, claim offers instantly, and checkout on Instagram, Facebook, Pinterest, and Tik Tok.


These S-Commerce features made it easier for brands to showcase their products with an authentic content and organic tone.

How to transition from Black Friday to Cyber Monday?

The end of Black Friday doesn’t mean the offers are over. There is a two day break before the Cyber Monday offers start! These two marketing campaigns have to be linked and complementary. 

A way to do this is to extend offers for a week so customers can still grab the deals on Cyber Monday. Another way to do this is to offer different deals everyday so customers stay tuned for more. Advise influencers to keep their audience engaged after Black Friday and anticipating Cyber Monday deals.


To sum up, influencers create valuable content that customers trust. Partnering with influencers for Black Friday will generate authentic engagement, brand awareness, and brand conversions. It is one of the most cost-effective strategies with measurable results. 

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Also read: The growth of influencers in Saudi Arabia and the GCC

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